
As part of the Build for Good hackathon organised by Open Government Products, I had the privilege of engaging with a diverse range of industry experts. Among them, the mental health domain resonated deeply with me, drawing on my own experiences as a former healthcare professional.
Therapists frequently assigned journaling as a form of 'homework' and actively monitored the progress.
Therapists could be a valuable channel for widening our reach compared to targeting individual users.
To understand the needs and behaviors of our target users, we conducted online interviews with 16 individuals who have sought or are currently seeking therapy, and/or have experience with journaling (including those who have stopped recently).
Our analysis revealed several key themes:
Challenges with habit formation
Desire for deeper insights and reflection
Need for social connection
Based on our findings, 3 key personas emerged:
Based on our research, we designed EBI to empower users in their journaling practice. By combining guided prompts with a conversational chatbot, EBI helps users overcome writer's block, explore their thoughts and feelings more effectively, and gain deeper insights into their experiences. EBI aims to make journaling more accessible, engaging, and ultimately, more beneficial for self-reflection and personal growth.
Primary

Secondary

Neutrals

user testing
Validating our solutions with real users
To ensure our solution effectively meets user needs, we conducted user testing with 9 participants from our initial interview group. In addition to formal testing sessions, we encouraged them to use the app independently over time to assess its long-term effectiveness.
Through this process, we identified a few usability issues:
Journal
Users attempted to tap the "Inspire Me" button before writing any content, but it is designed to be only activated after text input.
Chat
Users reported that it felt like a "never-ending conversation" due to the chatbot's persistent follow-up questions.
Voice
Due to technical limitations, there a 15-minute time limit after which reconnection is required although the conversation is still saved. This was perceived by some users as an error.
Additionally, we also received some positive feedback:
8 out of 9
felt this app would greatly benefit their mental health journey


takeaways
Be a painkiller, not a vitamin
Through this process, I learned that impactful design focuses on being a "painkiller" – directly addressing a critical need for a specific user group – rather than a mere "vitamin," which is just a nice-to-have. This requires understanding user struggles within their natural context, going beyond superficial feedback in artificial testing environments where where they may not be able to directly articulate their true needs.
Embracing pivoting and flexibility
Our initial strategy to reach users via psychologists faced a significant obstacle: a lack of established credibility hindered their willingness to recommend our unproven solution. This forced a crucial pivot, shifting our focus to directly engaging end-users within the limited timeframe. This change in direction, driven by real-world feedback, ultimately led to invaluable insights and the traction that unexpectedly opened the door to our collaboration with a public hospital.